Testimonials | Time Magazine | Shape Magazine

Since starting his training business here in Los Angeles, Joe Rivera, a Native New Yorker, was named as not only the trainer to the stars, by Shape Magazine, but also the “trainer to the trainers of the stars.” He has been profiled in Hollywood Life, Variety, Movieline, Conde Naste Sports for Women and Time Magazine. He has also been featured on KTLA, the Learning Channel’s Slice of Life and Late Night with David Letterman. He is a freelance writer and many of his articles have been published on Ehow.com where he is on staff as the Fitness, Martial Arts, Yoga, and Boxing expert. He also has been contracted by Project Breakout as a fitness expert to produce exercise videos that can be seen on the Fitness Channel’s homepage.

Joe promotes a balanced and healthy lifestyle by integrating mind, body and spirit in his intense training sessions. He holds a black belt in Tae-Kwon-Do, was a member of the St. John’s University Karate team and has won numerous Martial Arts competitions.

He has been a student and practitioner of the combative arts, including boxing and kickboxing for close to thirty years. With more than twenty years experience as a weight trainer and over a decade as a Yogi, Joe holds certifications from the American Council on Exercise and the prestigious White Lotus Foundation for Yoga.

By combining key principles and movements from these disciplines Joe created Fusion Training…a unique and multi-faceted system of fitness training, which delivers dramatic results and keeps you motivated.

His clients range from housewives to Playboy Cover Models, weekend warriors to elite athletes, movie execs to movie stars, as well as attorneys, physicians and celebrity chefs.

Joe’s work has taken him to exotic locales, training his clients on set. He has also traveled the entire country with rock bands like …Counting Crows, John Mayer, Goo Goo Dolls, Collective Soul, Live, and Maroon 5.

Based in Santa Monica, he is the Founder and Owner of Focus Center Fitness. For more information about classes, rates and availability, visit us at: Focuscenterfitness.com or call 310.499.4950